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Simple Summary
With the successful Shimmer launch we have opened a new world of opportunity. Not only was Shimmer received very well by the market - exceeding our initial expectations - but we’ve also received significant interest from investors, builders and important groups outside of our bubble that want to support Shimmer and to be a part of the growing ecosystem.
Shimmer’s full potential will be made available with the upcoming smart contract launch with the ShimmerEVM. In preparation for that, we want to significantly invest into growth, marketing and adoption efforts by expediting the capital allocation from the Community Treasury. We see a real need to allocate part of the ecosystem fund alongside the existing Tangle Ecosystem Association (TEA) treasury to accelerate our ecosystem growth and adoption. Now is the time to be ambitious with Shimmer and make sure that we do not miss this unique opportunity that was offered to us.
We ask the community to vote on two separate, but related proposals:
- To elect 3 community members to join the Tangle Ecosystem Association’s “Shimmer Growth Committee” and to be empowered to quickly, effectively and transparently allocate the ecosystem fund. Their mandate will be for 1 year, to be renewed on a yearly basis.
- To use the established legal structures of the Tangle Ecosystem Association as the responsible entity for allocating 50% (90,681,025.5 SMR) of the Community Treasury Shimmer tokens. Through the legal structures of TEA, the Shimmer Growth Committee will fund the ecosystem alongside the Community Treasury Committee (DAO) which is currently being setup by the community.
For Clarification reasons:
Tangle Ecosystem Association (TEA) - The Swiss entity that was founded this year to be the primary entity responsible for ecosystem support for Shimmer and IOTA. This entity has received 10% of the Shimmer supply (181.362.051 SMR).
Community Treasury Grant Committee - Independent Community driven and community governed entity that plans to establish a committee of 5 members through Governance decisions currently discussed and proposed in the IOTA Governance Forum.This committee would receive 15% (27.204.307 SMR) of the Shimmer community tokens (which are 10% of the whole Shimmer supply 181.362.051 SMR) and give out grants based on grant applications submitted to this committee.
Shimmer Growth Committee - A Committee that is part of the Tangle Ecosystem Association and takes care of Growth and Adoption of Shimmer by allocating Shimmer tokens. We propose to let this committee decide over the use of 50% (90,681,025.5 SMR) of the Tokens that have been created for the Shimmer community
Abstract
Although Shimmer was a successful launch, we are still far from having reached the full potential of Shimmer. We are aiming for even more traction in the markets, and as was shown by some of our recently launched competitors, investing significant capital in airdrops, marketing and incentivizing the right players goes a long way in increasing significant market traction. We need to make use of our shared resources now to maximize our chances of success with Shimmer. Doing so will require incentivizing the right partners and builders and we need to invest into marketing and growth.
We can no longer be held back by doing things slowly. Setting up our Community DAO structure will take months, by which time this unique opportunity with Shimmer and our DeFi ecosystem will have faded away. Instead, we should make use of the existing legal structure with the Tangle Ecosystem Association (TEA) to efficiently and quickly allocate the ecosystem fund and help us achieve our objectives with Shimmer. To ensure the community is actively represented in allocation decisions, we want to involve trusted community delegates through the Shimmer Growth Committee.
Now is the time to be bold and really push Shimmer to new heights.
Motivation
As a new layer 1 smart contract network, with a fair token distribution and a nascent dApp ecosystem, Shimmer has opened up a new world of opportunity for us. For the first time since IOTAs inception in 2015, we are now empowered with the necessary tools (smart contracts) and incentives ($SMR, dApp tokens) to create our own success. This unique opportunity offered by Shimmer is still in an early phase, as the network launch was only 1 month ago, but especially now, in preparation for the smart contract ShimmerEVM release, we have to scale up our efforts and more aggressively push for the growth and adoption of Shimmer in the market.
Shimmer is perfectly positioned to capitalize on the current market conditions. Especially during uncertain times like the ones we experience right now, fundamentals and the right narratives matter. Shimmer hits all of the right narratives which excite the market: fixed supply, sustainable tokenomics, parallelized execution through our DAG ledger, multi-chain smart contracts, modular architecture, proven and successful team, large dedicated ecosystem, etc. Most importantly, we finally have the technology to prove it.
Over the last 12 months we’ve already laid the groundwork with Touchpoint to support our ecosystem and many builders have taken the opportunity to be early and become one of the first DeFi, NFT or GameFi projects on Shimmer. Without a doubt, one of our biggest advantages is our strong community, who already to date have built close to 75 and counting dApps, NFT and GameFi projects on Shimmer. We are already supporting many of these projects and will increase our ecosystem support through the grant programs which will relaunch in the coming weeks under TEA as well as the community DAO.
Grants alone are however not sufficient to burst outside of our bubble to make Shimmer and its ecosystem be recognized beyond our existing community. We need to increase our allocation from the ecosystem fund now so that we can create the right incentives to on-board new investors, liquidity providers, important services and infrastructure providers and users to support Shimmer and the amazing dApps building on top of it. Incentivizing the right partners is an investment into the broader ecosystem, and we should therefore use the funding made available through the ecosystem fund for this.
We have an enormous opportunity in front of us, but it is up to us to realize it. Our competition has raised hundreds of millions of dollars from VCs and they’ve aggressively entered the market by incentivizing adoption. It is impossible for us to outspend them (which quite frankly, is the wrong strategy to begin with), but in a market like this, it’s difficult for us to compete without actually investing into the ecosystem.
In anticipation of the ShimmerEVM launch, we have to review our strategy and discuss openly how we can expedite ecosystem growth and maximize our chances of success with Shimmer. Our great ambitions for Shimmer need to be matched with the correct and timely capital allocation to spur growth, adoption and on-boarding of the right partners. In the end, we cannot build Shimmer alone - we need to have an entire ecosystem of applications, exchanges and liquidity providers supporting us to be successful.
The launch of Aptos has shown to us what can happen if the right players have significant incentives to push a project. The hundreds of millions they’ve raised at a billion dollar valuation was used f.ex. to pay for marketing, exchange listings and promotions. We are not advocating to go a similar path, quite the contrary, with Shimmer (and IOTA) we are positioning ourselves as the antithesis of Aptos / Sui - as a competitor that is fully community-owned. But we want the community to realize what we can achieve if we invest into our ecosystem and give the right incentives to builders, liquidity providers and important stakeholders.
Now is the time to be ambitious. Instead of hiding, we have to aggressively go into the market by allocating part of our ecosystem funding now. This proposal is meant to offer the community an option to allocate more quickly the ecosystem fund without having to wait for the DAO structure and legal entities to be set up in the first place. Instead of waiting months until we can allocate ecosystem funding, we can make use of the existing legal structure of TEA and begin making use of the ecosystem fund now already.
Community Treasury Action & Inaction
The current community treasury was meant to be set up through a DAO structure. While a handful of community members have done absolutely amazing work in defining the DAO governance structure, it is important to highlight that we are still in the very early stages with community & DAO governance. Most importantly, we are still missing a legal structure for the DAO, which takes time to finalize and set up.
The current proposal to the community of spending 15% of the ecosystem fund budget over the next year via a Community Treasury Committee is simply not enough. We don’t propose to replace these amazing community-driven efforts, but instead we propose to set up a parallel stream which uses the existing infrastructure of TEA to expedite the process of allocating the budget to grow the ecosystem.
In addition to allocating 15% of the budget via the Community Grant Committee, we want to allocate 50% of the budget alongside these fully community driven efforts through the Shimmer Growth Committee. This ensures that we will cover all possible funding opportunities and really push Shimmer forward.
Tangle Ecosystem Association Budget
The Tangle Ecosystem Association has received 10% of the SMR tokens as part of the Shimmer ecosystem fund. TEA, alongside the Shimmer Growth Committee and the Treasury DAO, will work on allocating its budget to the ecosystem over the coming months. While a large portion of the tokens will be reserved for the on-going ecosystem support, partner on-boarding and team expenses, TEA will also start its own grant program and spend part of its own budget on marketing & growth related expenses.
To provide a rough overview of the budget allocation of TEA:
- Infrastructure and Liquidity Partnerships (50%)
- Grant Program (10%)
- Incentive Program (20%)
- Marketing & Growth (20%)
TEA and its budget allocation differs from the Shimmer Growth Committee in that it will use its token allocation to directly on-board individual partners (e.g. service providers, crypto funds or important individuals), by running a dedicated grant program or by funding development or research of universities or other research organizations.
TEA will also partially fund community initiatives alongside the Growth Committee (e.g. Airdrops could be jointly funded by TEA and the Shimmer Growth Committee), but with a lower priority compared to the former mentioned allocations.
The Shimmer Growth Committee
The Committee will consist of 5 members wherein 3 are voted in by the community and 2 are members of the IOTA Foundation (Christian Saur from the Touchpoint Team, and Holger Webel from the Ecosystem team). The Community members will be selected by a community vote. For the selection, we propose to follow the processes that are currently being developed for the Community Grant committee.
The Shimmer Growth Committee will actively identify high impact growth potential and engage in those opportunities with key players in the DLT space. The IOTA Foundation has a dedicated Team of professionals that have many years of experience and know the industry best. We have connections to resources that the community alone would have a hard time activating and so we will be able to start certain activities that have proven to be extremely successful for the growth of a network. The IOTA Foundation will prepare certain proposals to use the funds committed to the Shimmer Funding Committee and the committee will decide if these measures should be taken.
Proposals and Decisions of the Committee cannot always be made public due to contractual agreements that need to be held under NDA with some of these partners. Other activities can and will be shared publicly with the community. At the end of each quarter there will be a transparency report that will highlight where and how the budget was allocated.
The 3 community members elected into the committee will be involved in all those decisions but are of course not allowed to give out information that falls under an NDA. The Shimmer Growth Committee will work alongside the community-governed DAO and TEA to allocate the capital from the ecosystem fund.
The Shimmer Growth Committee will use the tokens in the best interest of the Shimmer Ecosystem to initiate marketing and growth strategies which benefit the entire ecosystem. We could envision these activities to cover the following areas:
- NFT campaigns and airdrops
- Incentives for builders and liquidity providers
- Targeted Marketing in Crypto media
- Twitter campaigns
- Targeted outreach in competing Ecosystems
- Promotions with our partners
Specification
Firstly, we want the community to select 3 members from the community who, together with two members from the Tangle Ecosystem Association, will form the “Shimmer Growth Committee”.
Secondly, we ask the community to allow us to send 90,681,025.5 SMR from the Community Treasury address smr1qrmakyqt5ezm5k9c0sk39gwfavpktxkjmx0jvh9ejxjq6pr6d39egv2mvuc to the Tangle Ecosystem Association and to empower the Shimmer Growth Committee to allocate this funding towards the growth of the ecosystem. The decision which specific measures will be embarked on will be made by the above committee and shared with the community at large in a quarterly report on its activities.
We want this campaign to last over a timeframe of 12 months from the point of receiving the funds. Any unused / leftover tokens will be redistributed to the Shimmer community Treasury at the end of this timeframe