1.) Preferred Display Name and Age (If you do not want to enter your age, enter that you are above 21 years of age, which is the minimum)
Age: I am above 21 years of age.
2.) Social Media Handles
Twitter: @overclocksalmon - https://twitter.com/overclocksalmon
Discourse: overclocked - Profile - overclocked - govern.IOTA
Reddit: u/overclocked5900x - https://reddit.com/user/overclocked5900x/
3.) What motivates you to apply for this position?
The most important task for the Shimmer Treasury and Grant Committee to accomplish the first year is to create a compelling core message to persuade the best projects to build in our ecosystem. To this end, I believe I have the right qualifications for the Lead Position as a successful entrepreneur with a professional background in media marketing and a clear, executable vision.
Right now, Asia in particular is wide open for us to lay the groundwork for future growth. Many of the countries here are densely populated in small geographical areas with a general public who are welcoming of new technologies in all age brackets. In contrast, I have an idea of what it takes to move the needle in the States having worked there on national marketing campaigns. Suffice to say, it takes a lot. It can easily become a sinkhole for resources and funds. In Asia, specifically the countries we should target (Singapore, Taiwan, South Korea, Hong Kong, etc.), it not only takes less resources to make an impression, it’s much easier for something to catch on than the States where it’s difficult to break through even in a single state or city as they are their own distinct markets with many different cultures and races. Within certain Aisan countries, the group mind is much stronger, and therefore, quicker for something to spread as it invariably meets less friction.
We should really have a team or, at the very least, one full-time person advancing our agenda here. Someone who is passionate not only about the technology but also the community. I am a Korean-American living in South Korea, have traveled extensively around Asia, speak Korean, have done business here with good networking skills and willing to represent our interests during business hours. I can get a lot done as you can see from my work experience—I have a strong entrepreneurial spirit. And, of course, I will pursue our interests in other regions, attending meetings in the evenings and mornings since I am already doing it voluntarily. With the potential rewards being so much greater relative to the amount of resources it will take compared to other territories, we should take advantage of this opportunity instead of leaving it on the table to chance in the coming year.
My advice to put more focus on Asia, however, does not mean at the exclusion of pursuing our interests in other areas. Of course not, since many are important for the growth of our ecosystem. We must go wherever we see opportunities as the Shimmer Community Treasury needs to attract devs and projects from all over the world. The IF and our strong European community continue to lay foundations for growth in Europe while a few key IF members are diligently working on our presence in the States. Yes, we need to do outreach everywhere, but let’s also get moving on Asia in 2023. And this is not only about spreading Shimmer and IOTA in Asia to get projects to build with us here, but also about creating opportunities in Asia for our projects in Europe, the Americas and other territories.
It’s time to open new doors and get aggressive about becoming a leader in this space. It cannot be overestimated how much easier it will be if we can have some examples of success to point to so others can see that Shimmer and IOTA was the foundational tech that enabled it. This can mean we are not only investing in real adoption but also the best form of marketing. I would love to help in making Shimmer and IOTA two of the main networks adopted globally by making sure the Shimmer Treasury attracts the best devs and projects through the efforts of the Grant Committee.
4.) What is your educational and professional background?
University of MIchigan, Ann Arbor, MI
Bachelor of Arts, English Literature Concentration.
Dean’s Honor List.
New York University / Film Intensive Program, New York, NY
Graduated with Honors. Directed a 16mm sync-sound narrative film that is a showcase piece for incoming students.
- Crypto investor since 2017.
- Have researched and participated in defi and gamefi last 2 years.
- Voluntarily translated English into Korean as well as revised blogposts in English for projects in our ecosystem without compensation.
- Attended first Iota Dao Pioneer Sessions.
- Moderator of Iota Discord server.
- Moderator of Iota Governance Forum on Discourse.
- Active participant in help setting up Iota governance and treasury models.
- Co-founder of web3 project selected for Touchpoint Program.
Director and Writer of a Feature Film, South Korea.
Theatrically released and downloadable on all major Korean platforms.
Interactive Media Firm, NYC, 3 Years.
Program Director, Flash Designer, Writer, Editor.
Clients included Citic Group Advertising, Swatch, Synapse Films, MSNBC, Def Jam and Nike.
Production and Post-Production Facility, NYC, 3 Years.
Senior Designer, Editor.
Clients included IBM, Schering-Plough (Merck & Co.), Hasbro, Revlon, JEEP, US Army and PBS.
Editing House, NYC, 2 Years.
Graphic Designer, Assistant Editor.
Clients included PBS, Bravo and IFC.
Wrote, Produced, Directed, DPed and Edited several award winning short films that have gone to festivals.
Co-Owner of a 20,000sq ft trendy food market, NYC, 15 years.
Consistently rated one of the best markets in NYC in Yelp.
Built the market from the ground up, handled permits and licenses for construction to zoning and food handling, negotiated lease, developed great relationships with local banks, businesses and community, supervised 50+ employees, marketing, bookkeeping, vendor relations, human resources.
Co-Owner of two restaurants, NYC, 5 years.
Built both restaurants from the ground up, handled permits and licenses for construction to zoning and food handling, managed and trained over 30+ staff, marketing, well-reviewed in top publications (NY Times, New York Magazine, Timeout), bookkeeping, human resources.
5.) What experience do you have that is relevant to this position?
My professional experience working on national media marketing campaigns for Fortune 500 companies in the States and feature filmmaking in South Korea can be a strong asset in shaping the Grant Committee’s message in order to attract the best projects and builders possible. To me, the administrative and organizational work is a given and will get done with high standards. The real challenge for the Leader of the grant committee will be to set the direction for our ecosystem to become one of the best in this space.
To sway someone’s opinion through copy and images is not easy, and to change their behavior is even more challenging. But still, it’s not voodoo. You have to first make an impression with an attractive pitch that is broad, almost obvious, yet feels novel. Then if they engage further, give them a few compelling reasons why with clear examples that have straightforward value propositions. Finally, close with how it can improve their life on a personal level. As far as the hardcore technical information, it should be abstracted away for those actually searching for it. And that’s it. You just need to arrange these layers so it’s disseminated in a way that doesn’t lose your target audience’s attention as they go down this constructed journey of understanding their own internal values in relation to your message. This may sound easy, but most marketing and advertising agencies are doing shoddy work, releasing cookie cutter campaigns with slick images that ultimately fail, wasting valuable time and limited resources.
The Shimmer Treasury can be at the heart of delivering our vision to the world. If we can create a clear and powerful brand/message, it can convince the best to build on our networks, triggering a snowball effect for others to follow, and all this could very well depend on how we position the Shimmer network and its treasury from the start. It behooves the community to make sure we get this messaging right, especially this critical first year, with someone who not only has a strong vested interest in the success of our ecosystem but has worked at the cross section of creativity, high tech and marketing.
6.) In your opinion, which of the skills you obtain are the most important and valuable for this Grant Committee Lead position? If possible, provide proof of how and where you obtained those skills.
Working in national TV commercial advertising and marketing In NYC, I not only managed graphics and editing teams on tight deadlines, but I have also advised top executives from the biggest corporations in copywriting as they learned to trust my instincts and literary background.
From this experience, I acquired excellent organizational and communication skills from developing efficient systems with clear, precise nomenclature for high productivity. I have put together polished presentations and pitches to land clients, created animatics for visualization and produced corporate marketing materials/videos and short films on various budget levels. I have also upgraded the pipelines of two facilities from offline/online tape formats to completely digital workflows.
Having led teams in various industries, I know when to shut up and listen to the people who know more than me in a particular field or expertise. Then I can delegate effectively making the final decision. I have no qualms about admitting when I’m wrong and moving on. So I look forward to collaborating with the grant committee.
As an IOTA community member, I believe I have given valuable insights and advice on both the genesis of the Shimmer Network and our governance models as well as the Shimmer Treasury and both the Grant and Growth Committees. I bring this up not for recognition, but because it demonstrates how passionate I am about the project and that I have a record of solid executable ideas that can help us succeed.
I’m a Korean-American with a US citizenship with advanced Korean language skills. I have lived in NYC, NJ, Ann Arbor and Chicago and have spent summers in Baltimore, DC, Boston and LA. I have visited almost all 50 states. I have traveled in Europe and extensively in Asia, Mexico and Canada. Most of my friends, contacts and family are in the States and parts of Asia, so I won’t have any issues organizing or researching stuff going down in either geographical area. I am currently residing in Busan, South Korea.
7.) Are you a software developer? If yes, please provide info on your skills and proof of the projects you already have built/worked on (Github, languages, certificates, etc.)
I am not a software developer by profession, but I have started learning C++ for the past year and finished a course on Udemy: https://www.udemy.com/certificate/UC-368d5b11-0328-4d7d-8d63-9e835442e291/
I have been developing a multiplayer shooter game in Unreal Engine 4-5 mainly in C++, so my knowledge of coding is focused on the Unreal Engine library and development tools. The demo is not yet public, and I have no github link.
8.) Are you willing to reveal and verify your identity through a KYC process? Will you also sign a binding contract as a full-time team member with the legal entity of the Shimmer Community Treasury Committee?
Note: KYC is required for this position. If you are not willing to KYC and sign a full-time contract with the Shimmer Community Treasury legal entity, you will not be accepted to this position.
Yes - I am willing to KYC and sign a full-time contract with the Shimmer Community Treasury.
9.) Can you commit to focusing the next 12 months solely on the Shimmer Community Treasury as Program Lead and be available 40 hrs a week, if not a bit more? As the Program Lead, you will not be able to work other side jobs or support other Dapp projects regularly. If acting against this, the committee will seek a replacement at that time.
Yes - I am willing to focus all my time supporting the Shimmer Community Treasury as Program Lead for the next 12 months.
10.) As the Program Lead, you most likely will support the Shimmer Community Treasuries’ interest in the Growth Committee. This may require more time above and beyond the 40 hrs (paid hourly, of course). Are you willing to commit to this?
Yes - I am willing to represent the community by participating in the Growth Committee with whatever time requirements are required.
11.) As a member of the Shimmer Growth committee, are you willing to sign a service provider contract with the Tangle Ecosystem Association and respect the included Non-Disclosure Agreement? Breaking the contract or Non-Disclosure Agreement may bring consequences financially and or legally.
Yes - I am willing to sign a service provider contract and a Non-Disclosure Agreement (NDA) with the Tangle Ecosystem Association and absolutely will respect all binding effects within such agreement contracts.
12.) Provide any web links or supporting documentation you would like the community to see when assessing you for the Shimmer Community Treasury Lead position.
Here are some commercials I worked on.
Claritin TV ad:
[Claritin Commercial 1999 - YouTube]
Revlon TV ad:
[Revlon 90s TV Commercial with Halle Berry, Melanie Griffith, & Salma Hayek (1998) - YouTube]
These were the only ones I could find on youtube. Unfortunately, the upload quality is not great, and they do look pretty dated. I will, however, say that this Claritin TV ad campaign made Claritin the number 1 prescription drug in the US then. And this Revlon campaign was also very successful at the time with some of the biggest stars from back then. I was in my 20s when I worked on these, and I learned a lot from some pretty old ad guys who started their careers writing copy in newspapers.
I won’t post any specific information about my films, but I will say that the feature film I wrote and directed was made for an independent Korean studio. It was released theatrically and did good business in downloads.
13.) Do you have affiliations with any Crypto projects? The community would like to know particularly if you are involved with projects as a creator, on the board, or employed. Please list any projects or applications you have affiliations to.
I am a co-founder of a web3 project with several other professional filmmakers. It is a community-driven, financially sustainable entertainment studio, and it has not launched publicly nor has it raised any funds yet.
If the community honors me with the position of the Lead, I will suspend all activities on the project for the duration of holding this position. As many of you know, I strongly believe in the ideas I share in this application, and I would consider it a privilege to work full-time for our mutual success.
14.) What is your long-term vision of the Shimmer Community Treasury? How do you see the Community Treasury affecting the Shimmer & IOTA ecosystem, and what does the Shimmer & IOTA Ecosystem look to you in three years?
We need to be lean during market conditions like this so we don’t squander the allotted annual amounts. By being judicious on what projects and initiatives we select, we must maximize our gains while spending less. Again, this is when we should craft an effective pitch to attract solid devs and projects. I can confidently say I can help create this core message in the first year, saving us time, resources and funds, and making it much easier to scale everything up in the coming years by having everyone on the same page and working towards the same goal.
While I would love to see defi, dexes, gamefi, metaverses and other crypto projects succeeding in our ecosystem, another parallel track I would like us to keep focusing on is real world adoption as we always envisioned in the energy sector, financial markets, real estate, transportation industry, supply chain tracking, barcode technology, climate change initiatives, etc. And once the market rebounds and we are in a stronger position, I think it is incumbent upon us to pursue philanthropic endeavors as well, ones that can have a positive impact on things like the preservation of our environment and helping those less fortunate than us. And as the tech proves itself over time, it can start being standardized as a protocol.
The community will finally have a significant say through the Shimmer Community Treasury to help shape our collective destiny by growing the ecosystem and paving the way for wider adoption. In three years time, I hope we have enabled everything we imagined possible.
Thank you for your time and consideration.